President Trump has an advantage over former Vice President Joe Biden on matters of policy, but is lagging the Democratic nominee in likability, pollster Frank Luntz told “Special Report” Friday.
“The challenge for Donald Trump is that for the last 50 years, Americans have not voted for someone who they didn’t like more than the other opponent,” Luntz explained.
“That likability really does matter. And he’s selling strength, he’s selling determination, he’s selling passion, he’s selling an intensity, which is important. But Joe Biden is selling likability, and … likability does sell in American politics.”
“The language that he used, the issues that he focused on — peace and quiet, public safety, those are the issues that Americans are increasingly caring about,” he added. “And the fact that this convention is happening during Wisconsin, during Portland and Seattle, I have never seen a campaign year since 1968 that devolved more into what’s happening right now.
“So the fact that we had an economic collapse, nobody is talking about it. Nobody is talking about COVID. What people are talking about now is how we restore safety and security on our streets. And that’s what Donald Trump talked about yesterday.”
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